Brenna Heaps

Customer Experience & Digital Program Leader
Portland, US.

About

Highly accomplished leader with over a decade of experience in digital project management, design operations, and customer experience. Proven ability to lead cross-functional teams, optimize complex workflows, and drive high-impact digital initiatives that enhance efficiency and customer satisfaction. Adept at translating strategic vision into actionable plans and fostering strong stakeholder relationships across diverse industries.

Work

North Spore
|

Customer Experience Manager

Portland, ME, US

Summary

Leading and developing the Customer Support team, implementing strategic tools and processes to enhance efficiency, customer experience, and cross-functional collaboration.

Highlights

Leading and developing a Customer Support team, driving initiatives to enhance team performance and customer satisfaction.

Researched and implemented new customer experience tools, including AI solutions, to enhance operational efficiency and elevate customer satisfaction.

Managed cross-functional collaboration with Marketing, Product, and Operations, translating customer insights into actionable operational improvements that boosted efficiency.

Established and maintained comprehensive documentation standards, workflows, and internal tools, enabling scalable operations, consistency, and efficient knowledge sharing.

Provided clear, organized communication and strategic updates to internal stakeholders, fostering cross-team alignment and accountability.

Adapt Agency
|

Senior Digital Project Manager

Summary

Managed end-to-end web and digital projects for diverse clients, overseeing scope, timelines, budgets, and delivery from inception to launch.

Highlights

Managed full lifecycle of diverse web and digital projects for multiple clients, ensuring on-time, on-budget delivery from kickoff to successful launch.

Served as primary client contact, leading prioritization discussions, providing status updates, and ensuring transparent communication for assigned projects.

Collaborated closely with design and development teams to deliver creative solutions, ensuring alignment with client goals and technical specifications.

Implemented and optimized Asana workflows, significantly improving project visibility, prioritization, and on-time delivery across global, cross-functional teams.

Led comprehensive project documentation practices, ensuring clear handoffs, enhancing transparency, and maintaining operational consistency.

Supported client retention and growth initiatives by ensuring strong project delivery, proactive problem-solving, and fostering trusted partnerships.

MURAL
|

Senior Design Operations Program Manager

Summary

Led cross-functional initiatives to optimize design-to-development workflows, managing large-scale digital projects and implementing scalable systems.

Highlights

Led cross-functional initiatives to significantly improve design-to-development workflows, tools, and documentation across Product Design and Engineering teams.

Managed large-scale digital initiatives, including a comprehensive product and brand refresh, coordinating efforts across internal teams and external agencies.

Implemented scalable systems and change management strategies, resulting in improved efficiency, quality, and cross-functional collaboration.

Oversaw the successful rollout of a Digital Asset Management (DAM) system and standardized processes, enhancing asset accessibility and support for distributed teams.

CircleCI
|

Senior Program Manager

Summary

Orchestrated cross-functional planning and execution for digital launches and campaigns, managing timelines and building structured workflows.

Highlights

Orchestrated cross-functional planning and execution for multiple digital launches and campaigns, coordinating efforts across Product, Marketing, and Engineering.

Managed timelines, deliverables, and communication for multiple concurrent initiatives, ensuring efficient execution in a fast-paced environment.

Developed and implemented structured workflows, enhancing alignment, execution quality, and stakeholder visibility across projects.

Tidelift
|

Senior Project Manager, Success & Engagement

Summary

Managed digital initiatives, onboarding programs, and feature launches, fostering strong relationships and coordinating cross-functional teams.

Highlights

Managed digital initiatives, onboarding programs, and feature launches, fostering strong relationships with key platform partners.

Coordinated cross-functional teams to deliver cohesive, high-quality digital experiences and marketing campaigns.

Planned and executed the company's inaugural large-scale virtual event, establishing a repeatable delivery playbook for future initiatives.

GitHub
|

Senior Creative / Brand Marketing Manager

Summary

Directed cross-functional teams in delivering digital experiences and managed multi-million-dollar budgets for flagship events.

Highlights

Directed cross-functional teams in delivering impactful digital experiences across websites, microsites, and marketing campaigns.

Led planning and execution of flagship events and launches, managing multi-million-dollar budgets to successful outcomes.

Partnered with Product and Design teams to support go-to-market initiatives and ensure high-impact digital delivery.

Happy Cog
|

Senior Digital Project / Account Manager

Summary

Managed multiple concurrent client web projects, overseeing scheduling, scope, budgets, and resourcing, while fostering strong client relationships.

Highlights

Managed multiple concurrent client web projects, overseeing scheduling, scope, budgets, and resource allocation to ensure successful delivery.

Maintained strong client relationships through transparent communication, detailed reporting, and proactive issue resolution.

Implemented process improvements that enhanced delivery efficiency and fostered improved team collaboration.

URBN (Anthropologie and Terrain)
|

Senior Digital Project / Account Manager

Summary

Led cross-functional teams in redesigning e-commerce platforms, rebranding efforts, and defining customer service processes.

Highlights

Led a cross-functional team in redesigning shopterrain.com, optimizing and unifying the customer experience.

Spearheaded the complete rebrand of Terrain's branding and packaging, enhancing market presence.

Defined, documented, and delivered training for new customer service processes across Anthropologie and Terrain service centers.

Converted a company distribution center into a shipping facility, concurrently defining and implementing new shipping processes for Terrain.

Education

The University of the Arts

BFA

Writing and Communications

Skills

Project & Program Management

Digital Project Management, Program Management, Design Operations, Cross-functional Leadership, Workflow Optimization, Agile Methodologies, Scope Management, Budget Management, Resource Allocation, Timeline Management, Stakeholder Management, Risk Management, Change Management, Process Improvement.

Customer Experience (CX)

Customer Support Management, CX Strategy, Customer Insights, Service Operations, Client Relationship Management, Problem-Solving.

Digital Strategy & Marketing

Digital Initiatives, Brand Refresh, Go-to-Market Strategy, Content Strategy, Digital Asset Management (DAM), Web Development Projects, Campaign Management, Product Launches, Digital Experiences.

Tools & Technologies

Asana, AI Tools, Digital Asset Management Systems, Jira (inferred), Confluence (inferred).

Leadership & Communication

Team Leadership, Team Development, Cross-functional Collaboration, Stakeholder Communication, Operational Consistency, Vendor Management, Strategic Planning.